One of Australia’s leading regional institutions, the University of Newcastle (the University) has its main campus in that city, with satellite facilities throughout the Eastern Seaboard of Australia as well as a campus in Singapore. It offers graduate and postgraduate programmes to domestic and international students and boasts a major research portfolio. Until recently it also wrangled a huge array of disparate customer relationship management (CRM) systems that had been implemented across the University over many years and for different purposes. While they each served their purpose at the time, the University recognised the benefits that would accrue from building...
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